
Beat The Odds
Venturing into the US market is challenging for European companies.
From market entry barriers to fierce competition, SMEs face many hurdles that cause most companies to fail. Without a clear strategy and deep market understanding, navigating these new waters can lead to costly mistakes and missed opportunities. Success lies in mastering the market complexities and leveraging the right networks to open doors that before seemed impenetrable.

Your Success Story
The story of Hans Bergman, the founder of BERGMAN BOLD, is a testament to what’s possible when creativity meets unshakeable determination.
With 11 successful ventures across continents and a portfolio that includes consulting leading brands like BOSS, Apple, and GoPro, Hans embodies the entrepreneurial spirit. These milestones are beyond personal. They’re a blueprint for success and an arsenal of resources for your business. His story proves that with the right guidance, vision, and connections, scaling the US market isn’t just possible – it’s inevitable.

Your Expert Partnership
When working with us, our vast network, including Fortune 500 executives, industry innovators, and market shapers, is at your disposal.
We’ve helped grow companies like Tag Heuer and GoPro, navigating them through their US market entries and expansions with strategies only insiders can provide. Imagine not just entering the US market but dominating it – making your brand synonymous with innovation, quality, and unparalleled customer value. You Launch, Grow, and Keep Growing. A partnership with us means all resources and expertise are at your disposal to make your mark in the US.
What Customers Say
If Hans's energy was a power source, we could probably light up a small city. I've had the pleasure of witnessing his electrifying approach to sales first-hand. He's not just a door opener; he's more of a door enthusiast, welcoming opportunities with a flair that's uniquely his.
Hans has the rare ability to connect with people faster than you can click a LinkedIn profile. Working with Hans is a bit like having a live wire on the team – sparking ideas, energizing meetings, and, frankly, keeping everyone on their toes.
This includes infusing companies with a visionary jolt. So, he can quickly see the bigger story in a perhaps somewhat dormant brand, bring it to the surface and then roadmap his way forward.
In short, Hans is the kind of person who doesn't just chase targets – he is onto them before they can even move. He's the guy you want on the team when you need results - ASAP.
Mats Georgson, Georgson & Co (Brainchild of Bluetooth)
It felt like having an experienced locksmith with us on the journey. Not only did Hans open doors, but he opened the right doors.
Anders – Swedish Outdoors Co
Perhaps the best value our company has ever come across. Prior to an acquisition, we were enlightened with relevant, eye-opening information. We gained an impressive understanding of current market drivers and a long-term vision for where the category is headed.
London Private Equity Firm
Hans laid out a game plan for establishing our US office, then introduced us to an agency that set up our entire USA Inc. in no time. In addition, he introduced us to two key accounts, a welcomed bonus that we did not expect. Thumbs up!
Dennis J - VP of Sales
I appreciated Hans’ willingness to take on a challenge and figure out how to tackle it. In our culture of “work hard/play hard,” Hans was an outstanding example. You can count on Hans.
Phil Duff, former CFO of Morgan Stanley and CEO of Black Diamond, currently a co-owner of ASSOS of Switzerland.
It felt like having an experienced locksmith with us on the journey. Not only did Hans open doors, but he opened the right doors.
Anders – Swedish Outdoors Company
We were uncertain about entering the US market, so we bought BERGMAN BOLD’s Know B4 U Go program. The report identified some minor adjustments necessary before our US launch. These insights were invaluable for us!
Vincent – CEO of Apparel Co
A master’s class in the strategic implementation of market-entry, an inspired love of the individual components of the sales cycle, and a keen eye which sees beyond the front-line of the marketplace and digs beneath the surface for new and previously unimagined opportunities. A true professional who leads by example.
Greg Horowitz, Double Espresso
Perhaps the best value our company has ever come across. Prior to an acquisition, we were enlightened with relevant, eye-opening information. We gained an impressive understanding of current market drivers and a long-term vision for where the category is headed.
London Private Equity Firm
Opening Your Doors to US Business Success
Discover Your Premier Consultancy
Over the last 20 years, BERGMAN BOLD has evolved from a one-man operation to the premier consultancy and executive network for small to medium-sized businesses wanting to enter and grow in the USA. Our foundation is built on global success stories, unbelievable results, and a relentless pursuit of excellence. Today, we empower ambitious companies eyeing the rich US market, making their American dreams come true.
Start Your US Success Story Now
Whether starting fresh or seeking to elevate your US presence, our strategic, actionable guidance and expert network help you enter and unlock doors for sustained business growth. Book your call. Let’s expand your brand in the USA.